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New Chrome extension means never having to read what you don’t want to read

Silence of the Celebs

Silence of the Celebs, a new extension for Google’s Chrome Web browser, lets you “add any celebrity to the Celebrity Gag List.” Reviews have been mostly positive.

As the extension’s site notes, people who are “tired of Charlie Sheen” can block his name from Twitter, the New York Times, CNN, Huffington Post, Google News, Gawker, Mashable, and TMZ (although blocking Sheen or other bothersome celebrities seems to defeat the purpose of TMZ, doesn’t it?)

How is this an ethical issue? Two leap to mind:

1. Google notes that the application accesses a user’s browsing history, although the company says it does not collect any personal information. There may be a minor privacy issue involved.

2. The comments section is instructive: Users say they’re trying it to block Dominique Strauss-Khan, Apple, Sarah Palin, Michelle Bachmann. At this point, “Silence of the Celebs” becomes “Silence to Anything or Anyone I don’t Want to Hear About,” which can be a dangerous thing.

Researchers call that the “selective exposure theory,” which posits that people tend to steer toward information that reinforces what they already believe, and away from information that could cause cognitive dissonance. It’s one thing to avoid the silliness of Lady Gaga, but avoiding mention of politicians and policies you don’t like brings up larger concerns.

How can democracy be a real “marketplace of ideas” if you refuse to go down certain aisles–and make those aisles simply disappear as you “shop” for information on the Internet? Proponents of newspapers say democracy is threatened because, as people only seek information they want, they miss out on news and information they never knew they wanted. Sometimes, that may even involve Charlie Sheen, who came to Tuscaloosa, Ala., in the days after deadly April 27 tornadoes.

I’m reminded of a former student who proudly noted that he left the screening of a Michael Moore movie in another class because he didn’t want to hear Moore’s left-leaning propaganda. My response: How can you make an argument against something you’ve never fully heard? This doesn’t mean people must continuously subject themselves to every notion at every turn, but it seems short-sighted to turn an unliked person or idea into something that never crosses your online path.

If the definition of education is to be able to simultaneously hold two competing ideas in your head without an explosion, then “Silence of the Celebs” might lead to more explosions.

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Associate Professor

Department of Journalism and Creative Media at the University of Alabama.

© Chris Roberts 2022