Jeff Jarvis on why ‘sponsored content,’ advertorials and other blurrings between news and ads are a bad thing
Worth a read today is Jeff Jarvis writing about the blurring between news and advertising content. He argues that advertising that looks like news content is bad because of: Inconsistency in the ethics of news organizations that do this. Conflicts of interest between advertisers and news. Brand value losses for news organizations. His bottom line: […]